Advertising and the like display device



Dec. 25, 1923. msmz J. F. RYAN ADVERTISING AND THE LIKE DISPLAY DEVICE F iled O t- 10. 1922 4 Sheets-Sheet 1 Dec. 25, 3923. RAWAQZ J. F. RYAN ADVERTISING AND THE LIKE DISPLAY DEVICE Filed Oct. 10. 1922 4 Sheets-Sheet 2 @ee. 25,1923. I msmz J. F. RYAN ADVERTISING AND THE LIKE DISPLAY DEVICE Filed 001' O 19 4 sheets-sheet 5 W 356 5% Q27 1. I 44- I If .0 17 2a m W o 465 7 55 & I -Z 5 .20 jg? 3&- M

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Patented Dec. 25, ll23 stares JGHN E. RYAN, OF HUNTINGTON, VJEST VIRGINIA.

ADVERTISING AND THE LIKE DISPLAY DEVICE.

Application filed. October 10, 1922.

To all whom it may concern:

Be it known that 1', JOHN F. RYAN, a citizen of the United States of America, a resident of Huntington, county of Cabell, State of West Virginia, have invented certain new and useful Improvements in Advertising and the like Display Devices, of which the following is a specification.

This invention relates to certain improvements in advertising and the like display devices; and the nature and objects of the invention will be, readily recognized and understood by those skilled in the arts involved in the light of the following explanation and detailed description of the ac companying drawings illustrating what I at present consider to be the preferred embodiments or mechanical expressions of the invention from among Various other forms, arrangements, combinations and constructions of which the invention is capable within the spirit and scope thereof.

The instant invention is directed to devices of the type in which a series of cards, plates or other similar elements are successively displayed, and one of the objects of the invention is the provision of such a device in which the cards or plates to be displayed can be arranged and sup-ported together therein in the form of a pack which is extremely compact and will occupy relatively small space, and which will permit of a series of cards being readily and quickly removed from and replaced in the device as a unit.

A further object of the invention is to provide a device for displaying a series of cards or plates, with means for loosely supporting the cards or plates together to form a pack in such position in the device that the card or plate on one side of the pack is maintained in display position, and to further form such supporting means so that, as cards are withdrawn from the side of the pack opposite the display side the remaining cards will have the tendency toshift aw'ay from the display side to provide space for the insertion of cards in the pack on the display side thereof.

A further object of the invention is the provision of a device for displaying cards or plates, in which the cards or plates to be displayed are magnetically moved to position for display,

Serial No. 593,558.

A further object of the invention is the provision of a. device for displaying cards or plates arranged and supported in the form of a pack, in which the cards or plates are successively withdrawn magnetically from the pack and dropped to display position by gravity.

A further object of the invention is the provision of a device for displaying a series of cards or plates arranged and supported in the form of a pack, in which the cards are successively withdrawn from one side of the pack magnetically and moved by gravity from withdrawn position to display position at the opposite side of the pack, and to further provide such a device with means for guiding and cushioning the cards or plates during their movements by gravity from position withdrawn from the pack to display position in the pack.

A further object of the invention is the provision of a device for displaying a series of cards or plates from a pack or bundle thereof, by forming each card or plate so as to be magnetically attractive, and providing automatically operated magnetic means for successively attracting and withdrawing the cards or plates from the pack, and further providing ejection means for removing each card or plate from the magnetic means after withdrawal from the pack to permit movement of the card or plate to dis lay position.

further object of the invention is to provide automatically operated mechanism for successively displaying a series of cards or plates from a loose pack or bundle thereof, by successively withdrawing cards from one side of a pack and replacing them for display at the opposite side of the pack.

With the fore oing and various other objects in view, which other objects will be readily recognized and appreciated by those familiar with this art, the invention consists in certain novel features in construction, and in combination and arrangement of elements, as will be more fully and particularly referred to and specified hereinafter. i

Referring to the accompanying drawingsi Fig. 1 is a view in rear elevation of a display device embodying features of the mvention, with the rear wall, or door, removed and showing the operating mechanism in elevation, the motor and drive for the 0perating mechanism not being shown in this view.

Fig. 2 is a view in vertical section through the casing of the device taken on the line 22 of Fig. 1, and showing the operating mechanism and display cards in side or end elevation with the magnetic means thereof in position to withdraw a display card from the card pack.

Fig. 3, is a view in vertical section through the casing and operating mechanism of the device taken as on the line 3-3 of Fig. 1, with the magnetic means in position, after having withdrawn a card from the card pack, and showing the withdrawn card in position ejected from themagnetic means for movement by gravity to display posi- 'tion.

Fig. 4:, is a. detail view in side elevation of the magnetic means of the invention and the display card pack with the magnetic means in position returning from card withdrawn position to card withdrawing position.

Fig. 5, is a detail perspective view of a portion of the casing of the device showing the opening through which the display card pack is withdrawn and replaced, the closure for the o enin bein shown in artiall t o b P y opened position. I

Fig. 6, 1s a perspectlve view of oneform ofdisplay card or plate having a magnett.

cally attractive element mounted thereon.

In the accompanying drawings one me chanical adaptation of the features of the instant invention is illustrated purely by way of example and for purposes of ex planation of the principles of the invention. The illustrated example discloses. a portable device for automatically successively displaying a series of cards or plates, and is particularly adapted for use in store windows and such like public places for advertisement and announcement purposes, although it is to be understood, as will be readily apparent and clear from the following detailed description and explanation, that the various features of the invention andthe principles thereof can be embodied in other forms and mechanical adaptations for various other purposes where it is desired to obtain the same or equivalent operations and results.

The illustrated embodiment of the invention provides a box-like housing or casing having the base 10, opposite side walls 11, top or cover wall 12, and the rear wall 1i. Preferably, the rear wall 14; is formed and mounted as a door for horizontal swinging movement on any suitable hinges or the like (not shown) to permit of ready access to the interior of the casing so formed. The opensfront side of the casing is provided with. the glass wall 15, in the present inportion of the glass wall 15.

stance extending completely over and across the front of the casing, and a suitable non transparent plate of material 16 extending across the exterior of the glass wall 15 and depending a distance downwardly there over. The plate or sheet of non-transparent material 16 terminates a distance above the base 10 of the casing and thus forms the display opening 17 covered by the lower It will be clear that the glass covered display opening 17 in the front of the casing can be formed in various other ways and by the use of any desired or suitable transparent material, or may be formed open to the interior of the casing, hence, it is not desired to limit the invention to the exact construction of the casin and dis la 0 enin thereof b y a play openin 17 The front of the casing u can be suita ly designed and decorated in any desired manner to meet the requirements of the particular installation-and use of the device, as well as to add to the visual appeal and attractiveness thereof.

Supporting means is provided within the casing for loosely maintaining a series of display cards or plates in the form of a pack or bundle in position adjacent and suitably alined with the display opening 17, so that the forward or outer card of the pack is visible from the exterior of the easing through the display opening 17. This card pack supporting means, in the example illustrated, takes the form of an adjustable rack consisting of the horizontally disposed spaced upper and lower bars 20 and 21, respectively, spaced inwardly from the display opening 17 and glass wall 15, and ex tending across the interior of the casing between and adjustably secured to the opposite side walls 11 of the casing by means of the slotted plates 22 and the screws 23. Thus, it will be clear that by loosening the screws 23, the bars 20 and 21 can be adjusted horizontally to vary the distance between'the bars and the glass wall 15, and hence vary the capacity of the rack, so formed. An inclined floor 24 is provided on the base 10 of the casing between the lower bar 21 and extending upwardly to and bearing against the lower end of the glass wall 15, for a purpose appearing here inafter. A card guide strip 25 is suitably secured across and bearing against the inner surface or face of the glass wall 15 above the upper bar 20 and with its lower edge, in the present instance, slightly above as to not be visible through or obstruct said opening. The guide strip 25 is formed with its inner face inclined upwardly and outwardly from the loweredge thereof to and meeting the inner surface of the glass wall 15.

A power or drive shaft is mounted in horizontal position extending longitudinally of the casing a distance below the top wall thereof, by means of any suitable or desired shaft hangers 27, in which the opposite ends of shaft 26 are respectively journaled. A driving motor, such as the electric motor M (see Figs. 2 and 3) is mounted at the rear of the base 10 below the drive shaft 26, and is provided with a variable speed driving pulley P. A variable speed driven pulley 28 is mounted on and fixed to the shaft 26 above the motor drive pulley P, and a driving connection or belt 29 is connected over and between the motor pulley P and shaft pulley 28, so that'operation' of the motor causes rotation of the shaft 26, the speed at which the shaft 26 is driven being variable by suitably shifting the belt 29 on the aforesaid pulleys. A second shaft 30 is mounted below the shaft 26 and extending transversely thereof. The shaft 30 is mounted and journaled in suitable shaft hangers 31 depending from the top or upper wall 12 of the casing on opposite sides of the shaft 26, and a gear 32'is mounted on the shaft 30 below and in line with the shaft 26. A worm gear 33 is fixed on shaft 26 in mesh with gear 32, so that rotation of shaft 26 by the motor M causes rotation of shaft 30 through gears 33 and 32. The opposite ends of the shaft 30 are provided with the parallel cranks 34 and any suitable or desired counter-weight 35 is secured on and fixed to the shaft 30.

At opposite sides of the casing and alined with the shaft 30, so as to be intersected by the projection of the axis thereof, are vertically disposed rods 36 extending between and secured to the upper wall 12 and base 10 of the casing. A. carriage comprising the opposite sleeves 37 slidably and re vciprocally mounted and confined on the opposite rods 36, respectively, and "igidly connected by the cross bar 38, is provided for vertical reciprocation on the rods 36. The carriage so formed is operatively connected to the cranks 34 by the connecting rods or links 39 pivotally mounted at their opposite ends on the carriage cross bar 38 and the cranks 34, respectively. From the foregoing it is seen that by rotation of the shaft 30, through rotation of shaft 26 and enmeshed gears 33 and 32, the carriage above described will be vertically reciprocated on the rods 36 through the cranks 34 and connecting links 39.

A forwardly extending base 40 is fixed on the carriage cross bar 38 intermediate the sleeves 37 and terminates at its forward end spaced from the card pacx supporting bars 20 and 21 (see particularly Fig. 2). The base member 40 is longitudinally slotted, as indicated in dotted lines in Fig. 3 of the accompanying drawings, and a bar 41. is slidably mounted and confined in the slot of the base 40 by means of the wing bolt 42, so that by loosening the bolt 42 the bar 41 can be adjusted longitudinally of the base 40'to project at the desired distance therefrom. A forwardly inclined, rigid standard 43 is mounted on and fixed to the adjustable bar 41 in the base 40, and is provided with forwardly extending finger 44 having an inwardly turned end portion forming a stop 45. The forward end of the adjustable bar 41 is provided with the vertically disposed spaced plates 46 between which a vertically disposed arm 47 is pivotally mounted on a horizontal axis. The arm 47 extends upwardly above the finger 44 and between the stop and the standard 43, which limit the forward and rearward. swinging movements, respectively, of the arm 47. A coil spring 48 is connected between the arm 47 and the standard 43 and normally tends to draw and maintain the arm 47 rearwardly against the standard 43, as shown in Fig. 4 of the drawings.

A compression spring finger 49 is fixed to the pivoted arm 47 and extends rearwardly and downwardly a distance below the base member 40. A magnet 50 is mounted on the upper free end of the pivoted arm 47 and extends forwardly therefrom. In the example illustrated a permanent magnet of the horseshoe type is disclosed, but it will be clear that any other desired magnetic element, such as an electromagnet can be utilized without going beyond the scope of the invention. The spring finger 49 is so arranged and positioned that as the vertically reciprocable carriage approaches its limit of downward movement, it contacts with and engages the base 10 of the casing and swings the pivoted arm 4' forwardly. against the tension of the spring 48, with the magnet 50 moved to position above the upper bar 20 of the display card support-- ing means. This position of the magnet 50, and arm 47 is illustrated in Fig. 2 of the drawings, wherein the carriage is at its limit of downward movement with the spring finger 49 compressed and the arm 47 and magnet 50 swung forwardly.

A downwardly and rearwardly inclined plate 51 is secured to and depends from the upper wall 12 of the casing. This inclined plate 51 is mounted in position in the path of vertical movement of the magnet 50, and forms a cam surface which engages the magnet 50 and forces the same forwardly with the pivoted arm 47 against the tension of spring 48 as the magnet 50 approaches its limit of upward movement. This posirespect to the magnet 50 that after the magplate 51, is the ejection and magnetic field breaking plate 52. The'plate 52 is mounted in vertical position depending from the upper wall 12 of the casing adjacent the glass wall 15 thereof, and so positioned with net is forced forward by the inclined plate 51 and continues its upward movement, the

plate 52 passes between the opposite poles of the magnet and ejects any element which is magnetically supported on and by the magnet 50, as well as breaking the magnetic field thereof. 7 v

Ahorizontally disposed shaft 53 is rotatably mounted from the upper wall 12 and extends across the casing between the inclined plate 51 and the ejector plate 5.2. A

pair of guiding and cushioning arms 54 de pend downwardly from opposite ends of the shaft 53, and these arms 54 terminate in the alined inwardly extending and horizontally disposed lengths 55. A rocker arm 56 extends rearwardly' and downwardly fro-m the shaft 53 and is provided at its free end with a roller 57 A cam 58 is mounted on the shaft 30 for rotation therewith, and is alined with the roller 57 of the rocker arm 56 which bears and rests upon the edge face of the cam. The cam 58 is provided with a cut-away portion 59 into which the rocker arm drops by gravity when this cut-away portion reaches the roller 57 as the cam is rotated by the shaft 30. The unbroken surface of the cam is so arranged with respect to the rocker arm 56 and the guiding and cushioning arms 54, that when the roller 57 is in engagement therewith, the rocker arm 56 rotates shaft 53, to move and maintain the arms 54 in position swung inwardly a distance away from the glassplate 15 forming the front wall of the casing, which position is clearly illustrated in Fig. 2 of the drawings. When the rocker arm 56 drops by gravity into the cut-away portion 59 of the cam 58, the guiding and cushioning arms 54 are swung forwardly against the glass plate 15 to the position as illustrated in Fig. 3 of the drawings. The arms 54 are held in position against the glass plate 15 by the weight of the rocker arm 56 and roller 57, and to permit variation in the force or pressure with which the arms 54 are held in this position an adjustable weight 60 is mounted on the rocker arm 56.

A series of display cards or plates C are provided for successive display in the opening .17 of the casing by the operation of the above described mechanism. These display cards C are provided with any desired markings on one or both sides thereof and a-reso formed as to be magnetically attracravages be formed of a material possessing such properties, the illustrated form of card being purely an example for purposes of illustration. 7

A. side wall 11 of the casing is formed with an opening therethrough alined with the display card supporting means to permit ready and rapid removal from and replacement in the device of a pack or bundle of display cards. A door 61 (see Figs. 1 and 5) is mounted on hinges 62 and a lock or catch 63 is provided for securing the door in closed position confining a pack of display cards in the supporting means therefor.

In the operation and use of the embodiment of the invention as described hereinbefore, a series of the cards C are formed into a pack or bundle in the desired sequence and inserted through theopening controlled by the door 61 into the space between the glass plate 15 and the upper and lower bars 20 and 21. The cards C are supported loosely together in this position on the inclined floor 24 with the clips D of the cards on their upper ends and substantially alined. The outermost card C of the pack is adjacent the display opening 17 with its outer face visible therethrough. The guiding strip 25 which extends across the glass plate 15 bears against the outer card C of the pack 7 and provides for a space between the glassby the sleeves 37 and cross bar 38 beingvertically reciprocated through the cranks 34 and connecting rods 39 by the rotation of the shaft 30. Assume that the carriage upon which is mounted the base 40 and mag net'arm 47, is moving downwardly in the position shown in Fig. 4. In this position the magnet 50 and magnet arm 47 are drawn rearwardly by the coil spring 48 with the arm 47 bearing against the upper end of standard 43, the forward end of the magnet 50- being withdrawn rearwardly a suit? cient distance to clear the pack of display cards C as the magnet moves further downwardly. As the carriage approaches its limit of downward movement the spring finger 4. 9 bears against the base 10 of the casing and the arm a7 is swung forwardly. The relative position between the upper ends or" the cards G and the magnet 50, is such that the magnet is in line with the clips I) on the upper ends of the display cards as die carriage nears the limit of downward movement and the spring finger engages base 10, so that when the arm 47 is: swung forwardly by the spring finger 19 the magnet is moved forwardly into engagement with the clip D on the rear card of the pack and magnetically grips the same, as will be readily understood. This position of the magnet 50 is illustrated in Fig. 2 ofthe drawings.

When the magnet 50 moves upwardly with the carriage on the rods 36, the card C magnetically gripped and held thereby is raised vertically and withdrawn from the pack by the magnet 50. The coil spring 48 is of relatively weak tension, having merely sufficient force to draw the arm r? to normal position when the magnet is free, so that upon release of the compression spring finger 49 from engagement with base the magnet is not drawn rcarwardly away from the card C, at least until the card is withdrawn clear of the bar 20 of the pack supporting means. Upon withdrawal of the rear card C from the pack, the remaining cards have the tendency to move rearwardly away from lass plate 15, due to the rearwardly and downwardly inclined floor 24 upon which they are supported. The upward movement of the carriage on the rods 36, raising the magnet 50 and display card U gripped thereby,'is continued, and as the limit of upward movement thereof is neared the rear end of the magnet 50 engages the inclined plate 51 and-is forced forwardly with the card C substantially against the inner surface of the glass plate 15. Upon the final upward movement of the magnet 50 the ejection plate 52 passes between the opposite poles of the magnet, breaks the magnet field thereof, and re-leases'the card C from the magnet.

During the foregoing movements of the magnet 50 andcard C withdrawn thereby, the cam 58 is so timed on the shaft with respect thereto, that the rocker arm 56 has been engaged by the unbroken surface of the cam and the guiding and cushioning arms 5 maintained swung rearwardly away from the glass plate 15, but immediately the ejector plate 52 releases the raised display card C the cut-away portion 59 of the cam 58 reaches the rocker arm 56 which drops thereinto and swings the guiding and cushioning arms 54 forwardly against the dis play card C and pressing the same against the glass plate 15 (see Fig. 3). When the withdrawn display card G is released in raised position from the magnet by the ejector plate 52, it drops by gravity to position in-the front of the display card pack between the outer card and the lower portion of the glass plate 15, in which position it is displayed and visible through the display opening 17. The cam 58 and the cutaway portion 59 thereof are so timed that the arms 5 are maintained in position pressing against the card C throughout the time it is dropping by gravity to display position, thus guiding and cushioning the card during its movement. After the card (I has dropped into display position the cam 58,

through rocker arm 56, swings the guiding and cushioning arms 54 away from the glass plate 15'.

The inclined guide strip 25 maintains the front card C of the card pack spaced a distance from the glass plate 15, so that when a withdrawn card is dropped the lower edge thereof enters such space, and due to the inclined face of the strip 25 the entering card is thrown rearwardly toward the card pack causing the cards of the pack'to shift rea rwardly on the inclined floor plate 24 and thus provide sufiicient room for the entering card and prevent its jamming or wedging before completely in display position in the card pack. 7

The foregoing cycle of operations is repeated withthe magnet 50 gripping on each upward movement thereof the rearmost card G of the card pack, and the inclined plate 51 and ejector plate 52 removing the card and permitting'it to drop to display position at the forward or front side of the pack, the arms 54 guiding and cushioning each card 0 as it drops to display position. Thus, it is apparent that a series of cards can be successively displayed from a pack thereof by a device embodying the features of the instant invention which with draws the cards from one side of the pack and replaces'them in display position on the opposite side thereof. I

The cards can be formed in the desired sequence loosely into a pack or bundle and mounted in operative position in the device and removedtherefrom as a unit through breakage reduced to a minimum. The utilization of magnetic force for withdrawing and raising the display cards avoids the necessity forabsolute alinement and engage-- ment thereof With the cards to be Withdrawn and insures reliability in the operation and in the resultsobtained.

gIt is evident that various changes, modifications variations and substitutions might be resorted. to Without departing from the spirit andlscope of my invention, and hence I do not wish to limit myself to the exact disclosures hereof.

What I claim is:

1. In a display device, means formagnetically gripping and Withdrawing display cards from non-display position, means for moving Withdrawn. cards to position for movement to display position, and ejecting means. for forcing and releasing Withdrawn cards from said-magnetic means for movement of the released card to display posi tion.

2; Ina display device, means for magnetically gripping and Withdrawing displaycards from-non-display position, means for positioning Withdrawn cards for movement-to'display position, means'for releasing positioned Withdrawn cards from said magnetic means for movement of the released cards to'display position, and means for guiding the released cards to display position. v

3. In a display device,-means for magnetically gripping and Withdrawing display cards from non-display position, means for releasing withdrawn cards from said mag tneticmeans to permit the released cards to moveby gravity to display position, and means forguiding the released cards to display position.

4:. In: an automatic display device, a series of magnetically attractive display cards formed into a pack, magnetic means for successively attracting and withdrawing cards from one side of said pack, means for releasing cards from'said magnetic means, andmeans for guiding the released cards to position at the opposite side of the ,pack.

5.-In a display device, a series of magnetically attractive display cards supported vtogether to form a pack With one side of the pack in'display position and the opposite side of the pack in non-display position, magnetic means :for attracting and withdrawing cards from the non-display side-of the pack, means for releasingvvith drawn cards from said magnetic means to permit of movement of the cards by gravity into display position at the opposite side of the pack, andmeansforguiding the released cards from Withdrawn position to dis play position in the pack.

6. In a display device, aseries of magnetically attractive display cards supported loosely together to form a pack With one side of the pack in displayposition and the opposite side of the pack in non-display position, a magnet mounted for movement to position at the non-display'side or" the pack for attracting and gripping a display card therein, and lor movement away "from the pack for \vithdravvingthe card gripped thereby from the pack, and means for re leasing a Withdrawn card from the magnet.

7. In a display device, a series of magnetically attractive display cards supported loosely together to form a pack'with one side of the pack in display position and the opposite side of the pack in nondisplay position, a magnet'movable to position at tracting and gripping a card of the pack at the non-display side thereof and movable and Withdrawn card to position for move- I ment of said card by gravity to position on the display side of said pack, means for re leasing said Withdrawn card from the magnet, and means "for guiding and cushioning said card during its movement by gravity to display position after release from said magnet. 7

8. In a display device, a series-of display cards supported together to form a pack With one side of the pack in display position and the opposite side of the pack in nondisplay position, means 'for magnetically gripping and Withdrawingcards from the non-display side of the pack to position for movement to the display side of the pack, andmeans for guiding and cushioning cards during movement from ithdrawn position to position on the display side of the pack.

9. In a display device, a casing having a display opening therethrough, means for supporting a [series of display cards in the visible through said display opening.

10. In a'display device, a series of magnetically attractive display cards supported loosely together to form a pack, a reciprocating magnet, means for actuating said magnet, the saidmagnet-adapted to attract V and grasp display cards from one side of said pack and Withdraw the same therefrom, and-an e ector plate for releasing Withdrawn cards from said magnet.

11. Inadispla'ydevice, a series of mag netically attractive display cards supported loosely together to form a pack, a vertically movable magnet adapted in lowered position to attract and grip a display card from one side of the pack and on upward movement to withdraw the gripped card from the pack and support the same thereabove, means for moving said magnet and withdrawncard to position above the opposite side of said pack, means for releasing the withdrawn card from the magnet to permit of its moving by gravity to position on the opposite side of said pack, and guiding and cushion ing arms swung into engagement with the withdrawn card upon release thereof from the magnet for'guiding said card into position in the pack.

12. In a display device, a series of magnetically attractive display cards supported loosely together in the form of a pack with one side of the pack in display position and the'opp'osite side of the pack in non-display position, a magnet mounted for vertical reciprocation at the non-display side of the pack, said magnet on the downward movement thereof swung to position attracting and magnetically gripping the adjacent card on the non-display side of the pack and on upward movement thereof withdrawing thecard from the pack to position thereabove, means for forcing said magnet and withdrawn card across said pack to position above the display side thereof as the magnet approaches its limit of upward movement, means for releasing the withdrawn card from the magnet when it reaches position above the display side of the pack to permit the card to move by gravity into position on the display side of the pack, and means for guiding and cushioning the released card throughout its movement by gravity to position on the display side of the pac a 13. In a display device, a series of magnetically attractive display cards loosely supported together in vertical position to form a pack, vertically reciprocable magnetic means for successively magnetically gripping and withdrawing cards from one side of the pack on upward movements thereof, means for releasing withdrawn cards from the magnetic means as it approaches the limit of upward movement, and means for guiding the released cards to the opposite side of the pack from which withdrawn.

14-. a display device, a series of magnetically attractive disolay cards supported in the form of a pack, magnetic means for gripping and withdrawing cards from one side or" the pack, means for moving the said magnetic means with a withdrawn card to the opposite side of the pack, means for releasing a withdrawn card, and means for guiding a released card to position in the opposite side of the pack from which withdrawn.

15. In a display device, a pack of magnetically attractive display cards, a vertically movable magnet adapted in lowered position to attract and grip a display card at one side of the pack and on upward move ment to withdraw the gripped card from the pack, for moving said magnet and withdrawn card to withdrawn position at the opposite side of the pack, means for re leasing the withdrawn card from the magnet to permit of its moving by gravity to position in the pack at the opposite side from which withdrawn.

16. In a display device, a pack of mag netically attractive display cards, magnetic means for successively gripping and withdrawing cards from one side of the pack and moving the same to withdrawn position at the opposite side of the pack, means for releasing cards from said magnetic means in withdrawn position to permit withdrawn cards to move by gravity to position in the pack at the opposite side from which withdrawn, and means for guiding released cards to osition in the pack.

17. in a display device, a pack of display cards, means forgsuccessively withdrawing said cards from one side of the pack and moving said cards to withdrawn position at the opposite side of tr e pack, means for releasing withdrawn cards to permit the same to move by gravity into position in the pack, and presser arms for guiding and retarding released cards during movement by gravity into the pack. I

18. In a display device, a pack of display cards, means for withdrawing cards from one side or" the pack and moving the same to withdrawn position at the opposite side of the pack, means for releasing withdrawn cards for movement by gravity to position in the pack, and normally inoperative means rendered operative upon release of with drawn cards for engaging and trictionally retarding movement of released cards from withdrawn position to position in the pack.

19. in a display device, a card supporting rack, a series of display cards therein, means for withdrawing cards from one side of said rack and moving the same to withdrawn position at the opposite side of said rack, means for releasing said cards from withdrawn position for movement to position in said rack, and adjustable means for frictionally engaging released cards to guide the cards and retard the movement thereof to position in said rack.

20. In a display device, a casing having "a display opening therein, a series of display cards supported in non-display position in said casing, means for withdrawing cards from non-display position to withdrawn position adjacent said display opening, means for releasing'cards from withdrawn position for movement to display position at said displayopening, and means for guiding and controlling the speed of movement of released cards from withdrawn position to display position comprising, presser members bearing against and frictionally engaging released cards during movement to display position.

21. In a display device, a casing having a display opening, a pack of display cards supported with one side of the pack in display osition visible through said opening and t e opposite side of the pack in nondisplay position, means for successively withdrawing cards from the non-display side of the pack and moving the same to Withdrawn position at the display side of the pack, means for releasing cards from withdrawn position at the display side of the pack for movement by gravity into position in the display side of the pack visible through said display opening, and means for controlling the speed of movement of released cards to display position. v

22. In a display device, a casing having a display opening, a pack-of display cards supported with one side thereof in display position visible through the display opening and the opposite side of the pack in nondisplay position, means for successively with drawing cards from the non-display side of the pack and moving the same acrossfthe pack to position above the display side thereof, means for releasing cards from said withdrawing means in position above the display side of the pack to permit released cards to move by gravity into position in the display side of the pack, and means engaging and pressing released cards against the casing above the display opening to control the speed of movement of and guide released cards to position in the pack visible through the display opening.

23. In an automatic display device, a series of magneticallyattractive display cardssup ported in the form of a pack with one side thereof in display position and the oppo-V site sidethereof in non-display position, a vertically reciprocal carriage mounted at the non-display side of the pack, means for reciprocating said carriage, magnetic means mounted on said carriage for successively gripping cards from the non-display side of the pack and withdrawing the same to elevated'position above the pack on upward movements of said carriage, means for moving said magnetic means with a withdrawn card gripped thereby across the pack to po sition above the display side thereof, and means for releasing withdrawn cards from position above the display side of the pack to permit the released cards to drop bygravity into disp'lay position in the pack.

24k In an automatic display device, a series of magnetically attractive cards supported j loosely together inthe form of a pack with Y one side in display position and the opposite side in non-display position, a vertically 'rethe cards to drop by gravity into display position in the 1pack.

Signed at untington, West Virginia, this 7th day of October, 1922. f v

JOHN F. RYAN. 

